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Movie trailers are a cult phenomenon. Just ask Star Wars fans

Movie trailers are a cult phenomenon. Just ask Star Wars fans

Trailers have become a cult phenomenon. Even short teasers that reveal little about the plot of the upcoming film are headline-worthy. Blogs and forums have become devoted just to dissecting every...

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Google’s ad business will be scrutinized like never before in antitrust investigation

Google’s ad business will be scrutinized like never before in antitrust investigation

A new report said investigators are asking Google to provide explanations and documents related to online advertising.

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General Motors promotes former McDonald’s executive as first CMO since 2012

General Motors promotes former McDonald’s executive as first CMO since 2012

Deborah Wahl, who immediately starts her new job, will lead the company's marketing for all of its brands, including Chevrolet, Cadillac and GMC trucks, CEO and Chairman Mary Barra said in a...

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YouTube will pay $170 million to settle claims it violated child privacy laws

YouTube will pay $170 million to settle claims it violated child privacy laws

The FTC's probe found that the company violated privacy policies aimed at protecting children.

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TikTok follows Snap and Facebook by launching plan to run ads in other apps

TikTok follows Snap and Facebook by launching plan to run ads in other apps

Having an audience network means that when advertisers buy ad spots on TikTok, they can also buy ad spots on other apps at the same time. Facebook has had its own audience network since 2014,…

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EU chief Tusk says will ‘respond in kind’ if US imposes tariffs on France over digital tax

EU chief Tusk says will ‘respond in kind’ if US imposes tariffs on France over digital tax

The European Union will respond in kind if the U.S. imposes tariffs on France over digital tax plan, EU chief Donald Tusk told G-7.

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Chicken sandwich wars: Popeyes and Chick-fil-A feud on Twitter in bid to boost sales

Chicken sandwich wars: Popeyes and Chick-fil-A feud on Twitter in bid to boost sales

The chicken sandwich wars kicked off with a Twitter spat between Popeyes and Chick-fil-A.

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Facebook’s tool that lets people delete their browsing history falls short of promise, analysts say

Facebook’s tool that lets people delete their browsing history falls short of promise, analysts say

SunTrust Robinson Humphrey analysts said the "Off-Facebook Activity" feature "appears to fall somewhat short of the original pledge by CEO Zuckerberg of empowering users to 'flush...

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Alphabet slumps heading into Q2 earnings as investors fret over ad sales and regulation

Alphabet slumps heading into Q2 earnings as investors fret over ad sales and regulation

Analysts say they will be looking at the company's modest growth rates following a series of changes to YouTube and others.

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As Facebook cracks down on fake political ads, businesses are getting caught in the crossfire

As Facebook cracks down on fake political ads, businesses are getting caught in the crossfire

Facebook's automated system for detecting political advertising has flagged ads mentioning certain issues, even if they're not politically motivated. Small business owners who rely on...

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